What is audience research and its purpose?

Audience research is finding out what the audience enjoys in order for the product to sell.
The purpose is to find key interests

NRS

NRS - National Readership Survey

They collect audience research for print and advertising trading in Britain.
The NRS collect data through grouping audiences by their

Disposable Income- The extra money

Barb -responsible for delevering the United Kingdom's television audiences measurement systems.

They cover 5  questions

Whos watching ?
What they are watching?
When are they watching ?
Which screen are they watching on?
How they got it on the screen?

The most viewed programme on BBC1 according to Barb is the Great British Bake Off, which recieved 15 million views. This research is important because the shows depend on the views.

RAJAR - Radio Joint Audience Research

RAJAR is the official body in charge of measuring radio audiences in the UK.
Rajar is in charge for measuring radio audience in the UK. The audeince research is published quartly. The listener is defined as a person who tuned in for at least 5 minutes- They are counted.


Primary research when the research is accomplished through you dierectly.
Interview
Questionaire
Serveys


Secondary Research is information through people.
Online
Reading Books
Newspapers
Internet Articles.
Blogs.
Film review.