Mindmap

HomeWork 5/12/16

Data Sheet From Barb/ Rajar/NRS etc.

15
No Nudity
Strong Language
Drug Use

Identify ;

1.The 2 main areas when media effects are discussed

Passive - Hypodernic syringe theory.
Active -

2.Give examples of a theory that can be applied to each area

3.Give an example of a media text that caused a 'moral panic'


BBFC - British Film Classification.

Gives films an age range
This is to protect the public from violent inappropriate content.

Used to be called British Board Film Censors changed its name in 1984.

Home Videos (VHS) from the early 80s.
Video Recording Acts 1984   - Video Nasties

BBFC - Used to be called British Board of Film Censors changed name in 1984.
Until 2012 they use to ban video games

At least 5 Examples of content from the film that support or go against the regulatory guidelines for the age classification

X Men Apocalypse Film Classification 2D

X-Men Apocalypse has been given a 12 certificate by the BBFC. This is due to;

Violence

L06

m

What is the main point of the aricle?
BBFC have givenThe Dark Knigh rises a 12A certificate and it includes 'dark content' - Psychopathic
                                                                                                                                             The Joker
                                                                                                                                              No empathy
Learning Objectives;

Investigate the potential impact of media products.

Hypodermic Singe- Imples that media has a negative impact. Mass audience believe everythin they see/hear.

In he 1940s and 50s, the mass media were preceived as an extreme influece towards audiences adapted behaviou.This was linked to rise of advetising.


Passive audience theory - The model does not hold much positivity for the audience, However it is a good method for a media producer, politicians and towards he use of marketing.


When the mass media demonises groups, people or producers that they believe become a threat to society values and interests it is called a moral panic.- (Stanely Cohen, 1972).

The group/Products are referred to as folk devils
Anything in the news at present.



Violence in the media

Anderson 2007-
That high exposure to fast paced violent can lead to changes to in brain functions when processing violent images, including dampening of emotional responses to violence. One of the high risk factors?

This is known as desensition - ' use to violent images or gory scenes'

Ferguson 2012 showed no long term link over three years. - Short Term



 A group of crystal meth-crazed neo-Nazis invade a Jewish family's home and subject them to beating, rape, torture, and murder.

This film is banned in the U.K for its gory, physchotic action.




 The government of North Korea believes that the film, about the assassination of North Korean leader Kim Jong-un, represents "dangerous filmmaking, which justifies and encourages terrorism," according to a statement made by the North Korean embassy in Russia.



Columbine High School Massacre Columbine High School massacre was a school shooting that occurred on April 20, 1999, at Columbine High School in Columbine,^[3][4] an unincorporated area of Jefferson County in the American state of Colorado. In addition to the shootings, the complex and highly planned attack involved a fire bomb to divert firefighters, propane tanks converted to bombs placed in the cafeteria, 99 explosive devices, and carbombs. The perpetrators, senior students Eric Harris and Dylan Klebold, murdered 12 students and one teacher. They injured 21 additional people, and three more were injured while attempting to escape the school. The pair subsequently committed Suicide.





Representation

Who is being represented ?

All reesentations are mediated hall , 1980

Is there use of stereotypes/ countertypes - Perkins, 1979. Not all stereotypes are negative.


Representation of women- are they  objectified ( Mulvey 1979) Representation of men (Earp and katz ,1999) quation of masculinity with pathological control and violence.

Alvarodo 1987 Hall 1995 - Ethnicity, Exotic dangerous humorus.


Turton 2014- Hoigans, Trouble causes, Black and asian boys

Lloyd 199- Girls are double deviant - trouble causes but shouldnt be because they are  women.



X- Men Appocalypse:

- Portraying women in revealing costumes
- Men being the leader not women- male dominate women


Othe School of thoughts- wee are able to filter and adapt in media (Gauntelett,1995)


We have uses and gratifications theory ( McQuail, 1972)

Theory - People use media for heir own purpose , escapism, building personal relationsships and building personal identity

Hall - Encoding / Decoding Model


Preferred reading - By audiences depending on teir background but accepts he dominant


Negotiated Reading- Particullary agrees with meaning



Opositional reading - meaning understood but dont agree and think opposite


Aberrant- Gets the completely wrong idea entirely.



Identify the potenial impact of a media product you have studied on the audience. 20 marks.

LO4 Uses and Gratification theory

There are four reasions people consume media product or gain pleasure from them
Denis McQuail

• Surveillance

                  To find information about the world (News , Documentaries).

• Escapism

                 Where you can escape the reality of your daily live and relax e.g. films and tv.

•  Building Personal Identity

                   Gaining or creating an identity through media find out who you are.

• Building Personal Relationships

                  Having connections and links with friends e.g Facebook. Provides a topic of conversation.

X- Men offers people escapism through giving the audience a fantasy sci-fi  based film which allows the audience to relax and escape from their lives.X-men provides fictional characters in a fantacy world.This also offers the audeince pleasure while relaxing

Audience

X- Men Apocalypse


Age
X-Men Apocalypse is targeted at a 12- 35 year old age group.This is because of the age restriction and the film including many action violence.
Gender
Age- Male 65%. 35% Females
Social Grade
C2DE due to it having a young target audience.