LO2 - Traditional and Digital Marketing

Traditional ways of marketing a product
Billboards
Television Adverts
Posters
NewsPaper
Flyers
Magazines
Radio
Theatrical Trailer (Months before relsease)
TV trailer-30s (During release/Before)
Teaser Trailer-30s (Generates Interest)


Traditional advertising is a good idea because it is great way to promote you product because it creates awareness for older people who dont use social media.

Digital ways of marketing a product

Social Mediae.g Facebook, Instagram ,Twitter etc

E.g. Facebook users share trailers alot of followers is a disadvantage you miss the film post.

Youtube Adverts

Youtube- Video on Demand- Videos produced by film companies.

This is a great idea because people use social media everyday.However, it isnt good for people who want to sell product to an older audience.This is becuase there are more younger people than older poeople on social media.(Captive Audience - Showing trailers of the same genre of the film your going to watch in cinema.)

Social Media is free for the film company to use and promote.interaction with  the film e.g.likes,comments,share etc


Pre 2000-
Web 1.0 - Web pages which were interactive

2000- Broad Band- Faster download speed entered the uk providing people with faster download speed and meant more content could be deliverd to users
Web 2- o'Riley 2004
Material content on the web is interactive
Youtube  - Launched in 2005 becoming the most popular video on demand website in the world.


Digital Methods are in existence because of technologic convergence - Where to different forms of tech come together. This is referred to as  a black box



Above the line method
Premieres
Trailers
Posters
Target large audience


Below the Line Methods- Induvidual target
Social media e.g. Twitter, Instagram updates.