Key Personnel

What are the key personnel for the film industry?

Director

Editors

Producers

Cast

Animators

Scriot Writers

Special effects

Key Personnel

X-men

Pre Production - Costume Design , Accountant Manager this is needed in order to definetly know
Production- Hair and Make up
Post production-

LO2 - Traditional and Digital Marketing

Traditional ways of marketing a product
Billboards
Television Adverts
Posters
NewsPaper
Flyers
Magazines
Radio
Theatrical Trailer (Months before relsease)
TV trailer-30s (During release/Before)
Teaser Trailer-30s (Generates Interest)


Traditional advertising is a good idea because it is great way to promote you product because it creates awareness for older people who dont use social media.

Digital ways of marketing a product

Social Mediae.g Facebook, Instagram ,Twitter etc

E.g. Facebook users share trailers alot of followers is a disadvantage you miss the film post.

Youtube Adverts

Youtube- Video on Demand- Videos produced by film companies.

This is a great idea because people use social media everyday.However, it isnt good for people who want to sell product to an older audience.This is becuase there are more younger people than older poeople on social media.(Captive Audience - Showing trailers of the same genre of the film your going to watch in cinema.)

Social Media is free for the film company to use and promote.interaction with  the film e.g.likes,comments,share etc


Pre 2000-
Web 1.0 - Web pages which were interactive

2000- Broad Band- Faster download speed entered the uk providing people with faster download speed and meant more content could be deliverd to users
Web 2- o'Riley 2004
Material content on the web is interactive
Youtube  - Launched in 2005 becoming the most popular video on demand website in the world.


Digital Methods are in existence because of technologic convergence - Where to different forms of tech come together. This is referred to as  a black box



Above the line method
Premieres
Trailers
Posters
Target large audience


Below the Line Methods- Induvidual target
Social media e.g. Twitter, Instagram updates.

Media product and audience

Lesson 1

Media production and Audience

Narrative Theory

Film Plot

Tim O Sullivan et al. (1998)
'All media text tells us some type of story'.
Through careful mediation, media texts offer a way telling stories about ourselves (as a culture)-These are ideologies

Ideologies in X-Men Appocalypse.

Throughout the movie men are presented stronger.Not just physically but mentally.Having people close to you makes you much stronger.

Pam Cook (1985)
The standard Hollywood narrative structure should have:
"Linearity of cause and effect within an overall trajectory of enigma reslotion".
A high degree of narrative closure.
A fictional world that contains verisimilitude especially governed by spatial and temporal coherence.


How does X-Men present an enigma that is resolved?
This film portrays a problem that is solved by portraying all the 'good' characters to work together as a team to defeat the 'bad' characters.magnito gathers all mutants to defeat appocalypse.

Tzvetan Todorov (1997)
Stage 1 - A point of stable equilibrium
Stage 2- This is stability is distrupted by some kind of force, which creates a state of disequilibrium.
Stage 3- Action directed against the disruption
Stage 4- Restoration of a state of new equilibrium.

The beginig of the film shows a stable setting

X- Men based on flash backs and flash forwards to portay negative scenes that have alrady occured



Claude Levi-Strauss (1958)
Binary Opposites e.g. Good Vs Evil.

Costumes Appocalypse wears a dark mask costumes while the others wearing lighter colours.

All narrative feature stock characters and that audiences understood stories because of such feature.

• Vilian/Antagonist
• Hero/Protagonist
• Helper/Supporter
• Princess (The prize for the hero- not necessarily a person)
• One that is rescued/saved/helped

What character types are present in your film?

There are many types of charcters presented in this film such as

Appocalypse vs Professor X

4 HorseMen vs Mutants

Rolland bartthes 1977

Narrative Codes:

Enigma Codes work to keep up setting problems or puzzles for the audience.

Action Codes work to infor the audience in terms of what is happening next.

https://www.youtube.com/watch?v=ciP_u9Wi1hU 

1.33 to 138

Beginging of film music

LO3 Genre Theory

What do you understand is meant by the term genre ?

Is the type or category of a film
E.g. Comedy, Horror, Action, Sci-Fi, Fantasy, Romance, Thriller, Action Adventure, Social Realism
Comedy is a treatment not an actual genre.

6* Star on the exam means spelling,punctuation,grammer needs to be correct for full marks.

Analyse the concept of representation and genre in a media product you have studied.

Genre is a tool that helps us study texts and audience responses to texts by dividing them into categories based on common elements.
These common  elements are called generic/coventions/characteriscs/element or tropes.
hybrid genre- mix of genres.

x-men My film is an action film


         

Term used to refer these more specific genre categories is a subgenre e.g. slasher, zombie, hammer horror, gothic horror. ( genre in a genre)


Barry keith grant 1995 said all genres have subgenres.
x men is a hybrid movie of action and fantasy.This is because it is made up of non human characters.

Why do audiences like genre?
An easy way to chatagories  movies. Fulfil audience with familiar film types.
Patrick Phillips 1996 - Genre offers audiences 'comfortable reassurance'

How is your film predictable in terms of genre?
X-men is predictable because of the setting and some characters not being humans gives the audience an idea of what problems would accure living with mutants.

Why do media industries like genre?

Media industries like genre because it gives the audience an idea of the film

Branston and Stfford (1999)
Help to minimise risk and predict expenditure, Are able a blueprint for success and genre conventions also make it easier to market and sell products to audiences.

Marketing - Success
My film was successful.This is because it was released through 20th Century Fox and marketed through their subsidaries.Radio, News, Newspapers, Billboards, Adverts.

What do we like about particular genres, other than familiarity?
Actors playing same role e.g. tom cruise
Certain genres bring out certain emotions.

Rick Altman

Emotional pleasures -Genres offer pleassures ,happy,sad, nostalgic etc.
Visceral Pleasures- 'Gut' responses excitement, fear, laughter etc
Intellectual puzzles- Makes the audience think.


Write down the 'pleasures'that the genre of your film may offer?

Niche - Only a small audience e.g. social relaist films


My film action film X-Men Appocolyps offers inntelectual puzzles through out the film as well as Visceral pleasure, Which is also presented through out the film.

Certain genres reflect wider ideas in society and themes?
E.g. District 9 a Sci-Fi.

David Bordwell 1989 said any theme may appear in any genre
Theme= the ideas, ideologies,concepts. 'myths' etc. that are encoded into a media text.
What are its message, Whats its message

What themes are there in your film? Is this relevant to genre ?
Fantasy,Action Adventure, Drama and Sci-Fi its distopia non of it is reality.The characters are mutants.

Sound

Why is sound important in creating meaning for the audience?

Sound is a very important and affective tool used in films. For example in horror films creaky music gives off intense suspense to the audience.The music of the film depends on the genre.

Diegesis is the narrative construct that everything takes place in, it is the 'story world/ the world the film or tv programme takes place in'.
how real the diegesis appears is linked to the level of 'verisimilitude' )which means the appearance of being real)'.


Diegetic Sound

Is the noises that are happeninig from within the diegetic (the story world)
e.g sound effects- footsteps,dialogue

They are added during production and post production to create meaning. Sound effects and dialogue in particullar are planned carefully during pre-production

Synchronouns Sounds
Sounds which are synchronized or matched with what is viewed.This is a diegetic sound.
Used for footsteps or movement. Also when characters play instruments the sound is added post production.

Ambient Sound

Refers to any sounds that are used to establish location. e.g back ground noise to make it natural


Dialogue is the voice of the character on screen

Accent - Way you pronounce words depends on location
Dialect- The words you use also depends on location
Tone - How you say things- intonation - angry
Mode of address -Formal / Informal 3 type MOA Peer to Peer, Parent to child, Parent to child, Teacher to Pupil.



Non- Diegetic Sound

Theme songs- e.g Dark Vader, Jaws,Narrators
Non diegetic is the sound of something when the source is not visible on scree and clearly not coming from the story world.

Sound Bridge

Leads in or out of a scene

One of the most common transitions in the continuity editing style.

Can be both Non- Diegetic and Diegetic. For example can start Non-Diegetic then got then bridge to the source being visible becoming Diegetic

Incidental Music

Music composed in a film or play as a background to create or enhance a particular atmosphere

The incidental music is composed to accompany the actions of a drama or to fill intervals between scenes

Gives hints to what is about to happen next typically used in harror films or dramas to create tension.

Stings

Used as distinctive background music to add emphasis to an important moment in a motion picture or television program.

A sting can be used to introduce a section of a show, or indicate the end of a scene.

Used in

Raio, Any Genre, radio, Television advert

Motifs

The sound motifs condition the audience emotionally for the arrival or action of a character.

Active viewers find the pattern relating it to characters or action.

Can help shape a story that requires many characters.

e.g. mission impossible , star wars, james bond, jaws, imperial death march.