LO6- Regulaory Bodies- Legal and Ethical

REGULATORY- AUDIENCE

Discuss the potential media affects of a media product you have studied.
Discuss the regulatory guide lines on a media product you have studied.
Give opinion and debate.
Keeps media poduct in order and prevents negative affects to the wrong audience
Passive Audience Theor- Hyperdermic Stringe To support people being exposed to innapropriate material.
Active Audienc Theory-
Surviellance
Escapism                                           Theory of why people use and watch media product
Building Personal Relations
Building Personal Identity

Stuart Hall- Dominant , Negotioanted, Oppeirational
Negative Representation in The media
Representation of women- are they  objectified ( Mulvey 1979) Representation of men (Earp and katz ,1999) quation of masculinity with pathological control and violence.
Alvarodo 1987 Hall 1995 - Ethnicity, Exotic dangerous humorus.
Turton 2014- Hoigans, Trouble causes, Black and asian boys
DESENSITISATION - Becoming tollenrant to violence
COPYCATVIOLENCE
MORAL PANIC- When the media demonises a group of people
Folk Devil

Chris Anderson- Exposed to violent images makes you violent

BBFC-
The BBFC - British Board of Film Classification
Gives each film in the U.K a film classification of which age group are allwed to watc it and who isnt .
PEGI- Similar to the BBFC. Pegi give video games an age certificate fo who are able to play their games
ASA  - Advertising Standards Authority
IPSO
RAJAR
BARB -Broadcasting Audience Research Board
OFCOM

"Media affects are predominanlely negative Discuss the statement based on a media product you have studied."

Give Your Opinion to answer o the question- DEBATE

Tell me the product and specific audience








LEVEL 4
                
16-20

LEVEL 3                                                               12 Marks= Pass

11-15

LEVEL 2
6-10

What is audience research and its purpose?

Audience research is finding out what the audience enjoys in order for the product to sell.
The purpose is to find key interests

NRS

NRS - National Readership Survey

They collect audience research for print and advertising trading in Britain.
The NRS collect data through grouping audiences by their

Disposable Income- The extra money

Barb -responsible for delevering the United Kingdom's television audiences measurement systems.

They cover 5  questions

Whos watching ?
What they are watching?
When are they watching ?
Which screen are they watching on?
How they got it on the screen?

The most viewed programme on BBC1 according to Barb is the Great British Bake Off, which recieved 15 million views. This research is important because the shows depend on the views.

RAJAR - Radio Joint Audience Research

RAJAR is the official body in charge of measuring radio audiences in the UK.
Rajar is in charge for measuring radio audience in the UK. The audeince research is published quartly. The listener is defined as a person who tuned in for at least 5 minutes- They are counted.


Primary research when the research is accomplished through you dierectly.
Interview
Questionaire
Serveys


Secondary Research is information through people.
Online
Reading Books
Newspapers
Internet Articles.
Blogs.
Film review.

Mise-en-scene- what is included

Camerawork- pick three key scenes - relate to film meaning

Editing- same key scenes - continuity techniques

Sound- diegetic , non diegetic- effect and impact

Macro meaning
production and techniques

Point - Macro element- The technical element of mis-en-scene
Lighting, Colour, Costumes, Location/Iconography,Character Gestures, Props
Data- Film example
Question- Link- Theory

X- Men Apocalypse
Costumes in the film X-Men apocalypse connotes the binary opposition characters through the colour and style of the costumes.
Also the Lighting in many scenes such as low key lighting is used in negative scenes such as the awakening of Apocalypse to present the dark theme.


Camera Work
Shot type
Angles
Composition
Movements

Mindmap

HomeWork 5/12/16

Data Sheet From Barb/ Rajar/NRS etc.

15
No Nudity
Strong Language
Drug Use